1.) How successful would you rank your organizations implementation of technology?
Excellent
Good
Fair
Poor
We have good intentions
2.) How often do you shop your on-site agents online?
Monthly
Quarterly
Bi-Annually
Annually
As Needed
3.) What methods do you use when you shopping your leasing agents?
Phone
In Person
Web
Video
Combo of 1,2&3
Combo of 1,2,3, and 4
We don’t shop
4.) Who updates your property’s online content?
Webmaster
Regional Supervisor
Marketing Director
Executive Admin/Corporate Admin
Onsite Property Manager
Leasing Agent
PMs Integration
I am not sure?
5.) What is your primary means of training on-site agents to use technology driven products or services?
Classroom sessions
Managers Meetings
Webinars
Service Providers Offer Online or Teleconference Training
6.) “Does your company have a benchmark cost per Lead to help determine the value of an ILS (internet listing service)?”
Yes
No
Abstain
7.) And if so, what is your company’s benchmark cost per Lead for evaluating Internet Listing Services?
Less than $10 per lead
$11 - &15 per lead
$16+ per lead
We look at leases, not leads
8.) What is your current Internet Cost Per Lease?
$50 - $100
$101 - $150
$151 - $200
$201 - $250
$251 +
Don't Know
9.) Have you ever run a Paid Placement campaign with a search engine?
Yes
No
I don’t know
10.) Does your company currently use alternative online (example: craigslist or my space) advertising?
Yes
No
I don’t know
11.) How many leases have you received in the last 12 months through your alternative online advertising?
1-5
6-10
11-12
13+
I don't know
12.) Are you currently using on line work order, residents portals, etc.?
Yes
No
I don't know